Gutman Assif Architects

HaOman 17

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HaOman 17

1.00

Tel Aviv, Jaffa

Client: Private
Location: Tel Aviv, Jaffa
Area: 800 sq.
 

Architectural design development for a nightclub "HaOman 17", Tel Aviv-Jaffa. 

 

Transfer

Ha- Oman 17 was founded in Jerusalem’s industrial zone in 1995. During the 90’s it became one of the leading nightclubs in Israel. Israeli nightclubs must operate as guerilla warriors; with their growth in popularity, authorities began to evade licensing issues. The ‘Versailles Hall’ catastrophe brought the love affair between abandoned industrial buildings and nightclubs to an end. Safety, control systems and additional regulations made building use conversion complicated and unworthy. Cities’ margins and industrial zones had been swallowed into metropolitan centers; most of the suitable large high ceiling spaces had been demolished and new shopping centers, suburban neighborhoods and office towers built in their place. For justified ecological reasons, authorities had been limiting sites where leisure and entertainment establishments can operate. These establishments are not allowed to get too close to a neighborhood, wide parking lots are necessary and complete acoustic treatment is needed. Terror had become a real danger for visitors and locals. On a night that a club in Jerusalem is open, the army closes and controls the entire street.  A large emigration of both business and capital had taken place. 

The current situation had forced Ha-Oman 17 to transfer its location. 
In our approach to finding a new building, we seek the following aspirations: transferring the club from the capital city to the civil center, transferring it from its traditional underground image into a user-friendly institutional mode and transferring it from the 90's era program to function in a new decade.  

Synthetic Urbanism

During the 90's, New York Mayor Rudi Juliani expelled the XXX businesses from the famous 42nd Street and zoned them along the margin of the city. In their place, he favored Hollywood Entertainment Corporation. Following Juliani, Tel Aviv Mayor Ron Huldai prepared a leisure and entertainment zoning map of the city, concentrating all of the night clubs at the old port. As a result, thousands of people wondering around hallucinated Disney - field blob. Despite the safe, controlled atmosphere, zoning is not the only solution. It weakens the potential of reviving different parts of the city through the use of cross-programming as a tool of operation - that is, on the basis of time gaps providing space for two types of programs. The new nightclub becomes an artificial organ in the city - without a real city, it desires to become the city. The entire building is designed as a simple light box to shine at night, while during the day it appears as a metallic body, floating above the surrounding buildings.

Negotiable Space  

Processes in built environments are slow and complex. For that reason we have thought that a program, which is temporary in its nature, has a relatively short life span and highly exposed to many people could infiltrate into speculative areas in the city and become an economical trigger, as well as a proper image for future development. 

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Tel Aviv, Jaffa

Client: Private
Location: Tel Aviv, Jaffa
Area: 800 sq.
 

Architectural design development for a nightclub "HaOman 17", Tel Aviv-Jaffa. 

 

Transfer

Ha- Oman 17 was founded in Jerusalem’s industrial zone in 1995. During the 90’s it became one of the leading nightclubs in Israel. Israeli nightclubs must operate as guerilla warriors; with their growth in popularity, authorities began to evade licensing issues. The ‘Versailles Hall’ catastrophe brought the love affair between abandoned industrial buildings and nightclubs to an end. Safety, control systems and additional regulations made building use conversion complicated and unworthy. Cities’ margins and industrial zones had been swallowed into metropolitan centers; most of the suitable large high ceiling spaces had been demolished and new shopping centers, suburban neighborhoods and office towers built in their place. For justified ecological reasons, authorities had been limiting sites where leisure and entertainment establishments can operate. These establishments are not allowed to get too close to a neighborhood, wide parking lots are necessary and complete acoustic treatment is needed. Terror had become a real danger for visitors and locals. On a night that a club in Jerusalem is open, the army closes and controls the entire street.  A large emigration of both business and capital had taken place. 

The current situation had forced Ha-Oman 17 to transfer its location. 
In our approach to finding a new building, we seek the following aspirations: transferring the club from the capital city to the civil center, transferring it from its traditional underground image into a user-friendly institutional mode and transferring it from the 90's era program to function in a new decade.  

Synthetic Urbanism

During the 90's, New York Mayor Rudi Juliani expelled the XXX businesses from the famous 42nd Street and zoned them along the margin of the city. In their place, he favored Hollywood Entertainment Corporation. Following Juliani, Tel Aviv Mayor Ron Huldai prepared a leisure and entertainment zoning map of the city, concentrating all of the night clubs at the old port. As a result, thousands of people wondering around hallucinated Disney - field blob. Despite the safe, controlled atmosphere, zoning is not the only solution. It weakens the potential of reviving different parts of the city through the use of cross-programming as a tool of operation - that is, on the basis of time gaps providing space for two types of programs. The new nightclub becomes an artificial organ in the city - without a real city, it desires to become the city. The entire building is designed as a simple light box to shine at night, while during the day it appears as a metallic body, floating above the surrounding buildings.

Negotiable Space  

Processes in built environments are slow and complex. For that reason we have thought that a program, which is temporary in its nature, has a relatively short life span and highly exposed to many people could infiltrate into speculative areas in the city and become an economical trigger, as well as a proper image for future development.